Intentional. By Design.
Financial planning is not just about knowing how to do the money math.
What feels like a decision about money is often connected to something much bigger: the security we seek, the freedom of choice we value, the people we care for, the experiences we want, or the future we're trying to create.
Our decisions are influenced by our experiences, knowledge, values, responsibilities and perspectives — and by the circumstances we encounter as we move through different seasons of life.
The RiseWell financial planning process intentionally brings these influences into clearer view, so financial decisions are made with greater awareness and lead to outcomes that feel considered and meaningful.
When you understand why you make money decisions the way you do, your choices become more deliberate. Your financial plan can then better reflect what matters to you — becoming a source of clarity, confidence and alignment in everyday life.
Beyond Numbers.
Good financial planning isn't about finding the mathematically perfect answer.
Research in behavioural science suggests that financial well-being is closely connected to other aspects of our lives, including health, relationships and work — and that well-being in one area can influence others.
Financial well-being isn't simply about accumulating more. It's about building the financial capacity, confidence and freedom to make choices. It can mean knowing that you have enough, being able to spend on what matters to you, feeling prepared for the unexpected, or simply knowing that your money is supporting the life you want.
That's why well-being sits at the centre of the RiseWell financial planning approach — not as an afterthought, but as the purpose of the planning itself.
About Me
Hi, I’m Tarun Rokadiya.
I created the RiseWell financial planning approach based on the belief that the value of a financial plan lies in how well it supports one’s well-being — not just in how well the numbers add up.
Before becoming a SEBI-registered, fee-only investment advisor, I spent over two decades working across IT, consulting, and energy in India and the US.
Like many people, I’ve navigated career growth, changing priorities, uncertainty, and the constant pull to do more — often influenced by unexamined beliefs about money and markets, assumptions about what financial success should look like, and by doing what felt expected rather than consciously choosing.
I was often making financial decisions in isolation — without considering how they connected to the life I wanted to build, or the choices I could make. These weren’t failures or poor choices in themselves. They were simply outcomes of influences that remain unnoticed when we make financial decisions. That disconnect led me to realize that while the technical aspects of financial planning are essential, they are only part of what makes it genuinely useful.
These personal experiences, along with conversations, observations on the dominant incentive-led financial advice model, and recurring ideas around money, behaviour, and decision-making, have shaped my approach to financial planning. I approach it not just as a technical exercise, but as a process that can help us understand what matters, recognise the influences that shape our choices, see what may be possible, and make more meaningful choices about how we want to live through different stages of life. The numbers then help give those choices structure.
I work directly with clients, without commissions or sales incentives. My role is not to push products or deliver prescriptive advice, but to help you think clearly, build perspective, and create a financial plan that fits your context.
The Rise Well Logo
The RiseWell logo is built around a simple but intentional form — a grounded right angle.
The horizontal axis represents the foundation - stability, awareness, and the life context.
The vertical axis represents rise: growth, progress, and financial outcomes.
Together, they reflect the belief that financial outcomes are most meaningful when grounded in well-being.